I have a slight obsession with paying attention to details.
I think that the extra seriousness I take to paying attention to how someone spells their name came from an interaction with one of my sorority sisters during our senior year of college. I made the mistake of misspelling her name (not on purpose, I honestly believed I was spelling it correctly) and she emailed me to update it on our mailing list. In her email she wrote, “it’s not a big deal or anything, but it’s just important to me”.
Are you kidding me?! If it’s important to you, then it is a big deal to me! (Especially because it was her last name I had misspelled and I know how important family is… especially to that person in particular.)
I think this is a very important lesson for all businesses and anyone who EVER interacts in the business community. Scratch that… I’d hate to see the same mistake I’m about to highlight on a wedding invitation or a thank you note just the same.
Either way, I won’t be rude and point out the business that made the following mistake today, but just to set the tone for anyone reading this… they were asking me to make a significant financial investment in their print advertising services:
Jeffries & Sons Inc
1515 Lake Wheeler Rd
Raleigh, NC 27603
Dear Ms. Jefferies:”
How am I supposed to feel confident in the print advertising services offered by this agency if they make mistakes of this magnitude in their initial pitch?
Please note: I’m don’t walk on water. I do make mistakes and I’m not better than anyone else. But one thing I do ALWAYS do… is proofread.