I know that I’m surrounded by good business people because nearly everyone I know is personally connected, and connects their business, to one or more great causes.
Even though the economy is a bit – gross? – right now, there’s good news for those who’ve continued supporting their favorite causes:
“In this experiment, products with cause-related marketing enjoyed as much as a 74 percent increase in sales compared to products with generic ads.
Participants spent nearly twice as much time looking at cause-related ads compared to generic ads. Lead researcher Gavan Fitzsimons said, “Consumers are paying more attention to cause messages, and as a result, are more likely to purchase them.”
The second part of the study, an online survey of more than 1,000 Americans, showed that the cause, the nonprofit organization associated with it, and the product itself are all important factors in the purchase decision.”