I was just reading up on the Simply Stated: Technology blog this morning where the writer talks about the advantages of predictive text and how it enables smart phones to facilitate faster texting, emailing, etc. It got me thinking about one of my biggest pet peeves: advertisers who don’t accommodate for new technologies.
How many times have you heard or read an advertisement, or even just a supporting document, that instructs you to dial “1-800-TEC-HELP” (or something along those lines), but because you have a Blackberry (and the copywriter forgot to provide you with the 1-800-832-4357 below the easy to remember phrase)… you just couldn’t! Unless you have a traditional keyboard phone handy, chances are you forgot to follow-up on the task at hand later.
As common place as technologies like this are becoming , we are moving away from standard formats. If businesses don’t accommodate for these changes, we run the risk of losing interest and potential business.