Email Marketing Surprise

Forever 21 – the discount trend retailer – just sent me a snazzy little email offering up $300 gift certificates to the first visitors in participating stores on Black Friday, etc., etc.

No surprise there.

This was the shocking part, nicely embedded between the Black Friday details and an offer for free standard shipping with orders over $75 or more:


(Click to enlarge)
“Join us in supporting the American Auto Industry”?

Well that’s something I’ve never seen before from a clothing retailer… at least as a “cause”.

Posted by Lisa Jeffries Nobling

A good old-fashioned Southern girl - at home in the modern world.

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One Reply to “Email Marketing Surprise”

  1. Pink Preppy Party Girl December 12, 2008 at 12:31 am

    There are some pretty sharp people at Forever 21. On Black Friday, this was one of the few retailers with a line out the door and there was not any coupon being handed out. Those Limited boys are connected politically and fairly active in DC so I am guessing they are lending a hand or cross marketing. How can Forever 21 they make that darling a-line sequin dress my daugter purchased for $10?
    Very impressive group

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