I recently signed up for Google Alerts (in beta testing) for my own business and for many of the businesses that I work with. Once a week (or however often I prefer), Google sends me updates by email on each phrase I’ve set up an alert for. It’s VERY cool.
Just today I received an update on “Buckhead Saloon” and found tons of videos on YouTube from our own customers. Almost all were actually pretty flattering, some were downright hilarious.
What did I do in response? Created a branded-YouTube channel for Buckhead Raleigh. I then added all of those videos that I could find related to this venue to Buckhead’s “favorites” and added a link to our YouTube channel on all of our other social media (MySpace, facebook Page, Twitter, etc.). Our sales manager can now send instant examples to potential clients of just how local organizations, non-profits, etc. have held events at our venue and tons of success doing so. Greek Week 2008, anyone?
I hope everyone enjoys this free tip!
PS – Of course, there’s a lot more that you can do with Google Alerts. I just chose to approach this one weekly report from an integrated marketing communications (IMC) approach.