That Internet Contraption

As it turns out, it really does put information at our fingertips. So why aren’t people capitalizing on that fact?

In the last few weeks, I’ve seen a few commercials that have included songs that I’d like to add to my iTunes collection. Now, I haven’t been sold on the products/services being advertised, but at least someone is getting something out of the marketing investment.

Well, not in all cases. Here are two mini-case studies:

AT&T and Amos’ “Sweet Pea”

Troy-Bilt and “Shining Down” by Austin Hartley-Leonard

When I searched for the AT&T commercial, I eventually found out the artist is Amos Lee and that single is available on iTunes — for instant download by yours truly (resulting in an instant sale for Amos AND an introduction to a fan… something that’s incredibly valuable in the music industry).

When I searched for the Troy-Bilt song though, this is all that I could find:

“Supposedly “Shinin’ Down” sung by Austin Hartley-Leonard. Song’s not available yet–was written specifically for this spot, or so says Yahoo Answers.” (via YouTube comment) and “Correct, but song is unavailable as of yet” (yahoo answers).AT&T and Amos = Success.

Troy-Bilt and Austin Hartley-Leonard = not quite there.

All is not lost though, Austin does have a whole album on iTunes and I like what I hear… I just wish I could download the single from the commercial, too.

Posted by Lisa Jeffries Nobling

A good old-fashioned Southern girl - at home in the modern world.