As it turns out, it really does put information at our fingertips. So why aren’t people capitalizing on that fact?
In the last few weeks, I’ve seen a few commercials that have included songs that I’d like to add to my iTunes collection. Now, I haven’t been sold on the products/services being advertised, but at least someone is getting something out of the marketing investment.
Well, not in all cases. Here are two mini-case studies:
When I searched for the Troy-Bilt song though, this is all that I could find:
Troy-Bilt and Austin Hartley-Leonard = not quite there.
All is not lost though, Austin does have a whole album on iTunes and I like what I hear… I just wish I could download the single from the commercial, too.