As it turns out, it really does put information at our fingertips. So why aren’t people capitalizing on that fact?
In the last few weeks, I’ve seen a few commercials that have included songs that I’d like to add to my iTunes collection. Now, I haven’t been sold on the products/services being advertised, but at least someone is getting something out of the marketing investment.
Well, not in all cases. Here are two mini-case studies:
When I searched for the AT&T commercial, I eventually found out the artist is Amos Lee and that single is available on iTunes — for instant download by yours truly (resulting in an instant sale for Amos AND an introduction to a fan… something that’s incredibly valuable in the music industry).
When I searched for the Troy-Bilt song though, this is all that I could find:
“Supposedly “Shinin’ Down” sung by Austin Hartley-Leonard. Song’s not available yet–was written specifically for this spot, or so says Yahoo Answers.” (via YouTube comment) and “Correct, but song is unavailable as of yet” (yahoo answers).AT&T and Amos = Success.
Troy-Bilt and Austin Hartley-Leonard = not quite there.
Lisa Jeffries Nobling is a Raleigh native, a third-generation business owner, and a data-driven marketing maven. Graduating from N.C. State University's College of Textiles and College of Management in 2007, Lisa has been immersed in the marketing world since 2005. In 2008, she boldly ventured into entrepreneurship, founding her firm, Raleighwood Media Group + Raleighwood Event Group. Through the agency, Lisa has lent her expertise to numerous individuals, businesses, and non-profit organizations, crafting extensive marketing plans and orchestrating professionally executed sales, marketing, and hospitality events. In addition to leading Raleighwood's boutique marketing and commercial events agency, Lisa's entrepreneurial spirit runs deep with additional businesses she has founded that are still active in her portfolio, including Invest in Her Real Estate, Bay Breeze Retreat, Raleigh Food & Wine, Raleighwood Wifi, Raleigh Weekend, and Vivian's Denim + Bar.