Sometimes I wonder what people are thinking when they hit “send”. Now, I won’t ever being to claim that every email I’ve ever sent has made total sense or been flawless… but I was really thrown today when checking my email.
A local business (who shall remain nameless) sent me an email about participating in Earth Day with them. I could receive a special discount by bringing in items to donate and presenting my email coupon… that must be printed and surrendered to redeem offer. (Not in those exact words, but I’m trying not to incriminate the shameless here, since it’s not really about being green… it’s about bringing in business.)
Exactly how is asking hundreds, potentially thousands of customer to print something very eco-friendly?
Here are some alternatives: “say this password (insert clever marketing message here) at checkout“, “text this message (insert also clever message here) to your self and your friends and present it at checkout“, etc.
Or you know, just a simple “no need to print – just reference this email”. Whatever floats your eco-friendly boat.
I am very, very happy to say that two of my clients use this tip very successfully. They make me so proud!