I have to admit, I saw “McAlister’s Deli” in my inbox and was thinking of unsubscribing, because I hadn’t really benefiting from their email club that I could remember.
And then I got this funny promotion and an offer for free (sweet) tea… a southern staple at lunch and dinner!
Sweet Tea must fight for freedom from the inside.
Take a sip in solidarity! McAlister’s serves free tea all day.*“
Not only has McAlister’s developed a clever play on the word “free” (meaning both free of cost and the need to be released from jail), but they’ve developed a web campaign, video mini-series, merchandise, and a facebook fan page campaign around it.
If sweet tea was ever locked up in culinary jail, I would for sure be one thirsty girl!
On July 23rd, I’ll see you at McAlister for free tea! (And here’s another month that I’m still on their email list!)
*Obligatory legal note: Only at participating locations, one per guest. Not valid for catering or gallons.