I guess I’m just getting old, but after seeing about 809374 changes to the facebook platform since I first started using it “way back in college”, I’m kind of over it. The changes that is! Don’t get me wrong, I’m a fan, but it looks as if soon I will only be able to “like” facebook in the future, instead of being a fan.
Personally, I think there is a stronger connection between a brand and its customers with the usage of the term “fan” instead of “like”, but according to this recent article in the N&O, customers will soon no longer become a fan of your business, they will simply “like” it – just like the status updates of their friends. I believe that is oversimplifying things to a point of making them less relevant, but they didn’t ask for my opinion 😉
Nonetheless, those who hope to successfully attempt to manage their business (and brand) in an ever-changing online landscape should be aware of things like this. So be sure to read the entire article (it’s short – promise!): http://blogs.newsobserver.com/techjunkie/facebook-dumping-become-a-fan.