Did you miss the February 2nd Shop Local Raleigh social media seminar? We certainly missed you, but I’ve provided the information shared in that event below so that you can study up on social media and how it positively impact your marketing plans.
My friend Greg – facilitator, educator, rhythmatist, Trained HealthRHYTHMS Facilitator, and founder of Shop Local Raleigh member business Drum for Change – asked if I could share these resources with him for an upcoming industry conference. I told him that “I am an open book” and would be happy to share this information as a resource for him and his group and also provided the following “talking points” (below) from the presentation (which I went back and added after the presentation, because if you’ve ever attended an event with me, you know I’m an “off-the-cuff” girl and like to let the audience and their questions about a topic steer our conversation). I thought it would be helpful to share here on the Raleighwood blog, too – for everyone’s benefit!
Slide 3 – The AMA (American Marketing Association) board is comprised of working marketing professionals, so I feel this definition more accurately describes the business of marketing than the typical dictionary definition.
Slide 5 – As overused as the phrase “social media is a two-way conversation” is, it’s true! Businesses that only promote their businesses, but don’t take the opportunity to engage with their audience, are not going to benefit from the time and effort required to nurture this form of communication.
Slide 6 – BIG takeaway: DO NOT MAKE A PERSONAL PROFILE FOR YOUR BUSINESS. Make a PAGE. There is a difference. Signup at facebook.com/pages. Have a personal profile so you can understand how it works from the personal user perspective, but create a page for your business/brand/organization. A vanity URL is a short, personalized URL like http://www.facebook.com/raleighwood – this is the same as telling people what your website address is exactly so they can come right to you instead of telling them to “google you”, where your competitors could snatch up their attention, instead.
Slide 8 – Remember that twitter is a unique network in itself. You don’t want to have to Twitter profile for your brand and only populate it through your facebook activity. You won’t get very many followers if you’re not offering unique information to that audience separately. You’ll also be “blind” to the responses you get on Twitter if you never actually use twitter to engage your audience there, as well. (IE: They’re not going to go to your facebook page to leave you a comment, they’re going to do it on twitter and you will likely miss it.)
Slide 12 – AllFacebook.com and Mashable.com are two nice resources for staying up to date on social media happenings and changes. They can be overwhelming due to the frequency of their content and updates, so I just check in once a month or so 🙂
Have any questions about this event? Feel free to ask! I hope to see you at the next Shop Local Raleigh seminar and will be sure to post details here when that event is confirmed!