New Facebook Feature: More Local Pages You Might Like

To be honest, this may not technically be new, but it is the first time I’ve seen this feature, personally. Facebook often rolls out new features and functionality in waves to different users, so I’m curious – has anyone else seen it, yet?

A few thoughts follow – as scattered as they might be:

• Anytime I see something “new” on social, I wonder, “what can we (marketers, publicists, online marketing people) do with this?”
• Can we do some positive PR and leave a nice comment on the wall of a new page we found and say “Hi, I’m here because Facebook thought I might like you since I liked (insert name of other local business here)!”
  • Does that open the door to a nice note becoming a nasty-gram if that other business is actually a competitor? (We can’t really expect Facebook to NOT suggest direct competitors, can we?)
• Do we leave just leave it alone and hope Facebook doesn’t start suggesting that we like “Target” when we’ve just liked the neighborhood independent gift shop?
• This rogue thought still burns me up and I think of it every time I think “Facebook Marketing”: when is Facebook going to finally stop so heavily throttling how many people see page-created content? These are the Facebook users who have opted-in to liking the pages we heavily invest time and effort into promoting (you’re welcome, Facebook). Facebook is forcing us to buy “sponsored” visibility to improve the chances that more than 10% of page subscribers will see the posts we take the time, and have been trained to, create. {Read more about this on NewMediaRockStars.com, if you’re so inclined.}

Ending today and this post on a positive note: big “thank you” goes out to Kim Adamof for the referral that came my way today in need of public relations services!

Happy Mondaying,
Lisa

• Category: Advertising, Marketing, Social Media
• Tag: Blogging, Brand Awareness, Facebook, Good Karma, Marketing, Public Relations, Social Media, Thank You