Lerato Tsotetsi has recently joined the Raleighwood Media Group + Raleighwood Event Group team as our summer marketing associate. She is a recent graduate of NC State University, where she obtained a degree in Fashion & Textile Management from the College of Textiles.
Lerato has previously worked for the Shelton Leadership Center where she served as a program assistant developing marketing materials and handling press. She has also interned with various non-profits, focusing on social media marketing and event planning. Lerato developed a keen interest for marketing through these experiences as well as through projects and marketing competitions during her undergraduate career. She is also interested in the fashion industry as she has been heavily involved with the NC State fashion community, volunteering and coordinating fashion shows, participating in various seminars and company visits, as well as doing a few styling projects with local businesses. She looks forward to having more experiences with both fields and is excited to work on behalf of retail, restaurant, and hospitality clients with Raleighwood Media Group + Raleighwood Event Group.
In her free time, Lerato enjoys keeping up with fashion trends through social media, various magazines, and bloggers. She also enjoys downtime with a good book and is an avid runner. As community service is important to her, she also participates in volunteer projects with various youth projects and local animal shelters.
In her very first week with Raleighwood Media Group + Raleighwood Event Group, Lerato jumped in head first to the Raleigh Food & Wine Festival, creating social media posts leading up to the event, as well as spending a full day staffing the Sunday tasting event, tackling all sorts of assignments – from entry management to photo documentation to promotional table staffing – at Raleigh’s inaugural food and wine festival!