According to Business North Carolina magazine:
“almost 80% of The Umstead‘s spa guests live within an hour’s drive, making the Cary hotel a popular spot for ‘staycations.'”
By the way, the magazine also shares that 13% of the property’s total revenue is generated by its spa treatments.
Who else is ready for a massage after reading these local luxury marketing statistics? I know I am!
[Image credit: The Umstead Hotel and Spa on Pinterest]