Lisa Jeffries Quoted in Port City Daily’s “Could craft distilling be coming to Wilmington?”

We had a great time attending the Feast Down East‘s Local Food Conference held at UNC Wilmington February. One of the sessions we attended covered the craft beer movement in North Carolina and one of our fellow attendees asked when North Carolina could expect to see growth in the related craft distilling sector, as well.

This topic sparked great interest and discussion within the panelists and attendees, as well as a great opportunity for me to share insights from the Piedmont region the excitement and new product launches we’ve seen here in Central NC from distillery operations. We welcomed several to last year’s Raleigh Food & Wine Festival, with more on deck for our 2017 festival.

I told my food business peers in Eastern North Carolina to “be ready, y’all – it’s coming” and encouraged them to watch what’s happening already across the state as an indicator of what they’re likely to see in the near future. Our resident beverage industry expert Johnnie Nobling attended with me and added the majority of the commentary featured in the article that craft breweries are strategically positioned to be first to expand into spirits, even though I was largely credited with the knowledge sharing. Thanks for making me sound so intelligent, Johnnie! 🙂

If you have a minute, read through the Port City Daily article at http://portcitydaily.com/2017/02/12/could-craft-distilling-be-coming-to-wilmington/.

Posted by Lisa Jeffries Nobling

A good old-fashioned Southern girl - at home in the modern world.