Lisa Jeffries – Founder and Principal Consultant
Undergrad: NC State University – B.S. in Textile Management (Brand Management & Marketing), B.S. in Business Management (Marketing)
Graduate: NC State University and SKEMA University – MSc in Master of Global Innovation Management (Global Luxury Management)
House: Pi Beta Phi – NC Delta Chapter
Super Powers: Excel Pivot Tables, expert knowledge of millennials’ wine consumption patterns and behaviors
About Lisa: Lisa Jeffries, a 2007 graduate of N.C. State University’s College of Textiles and College of Management, has been working in marketing since 2005. Her professional work experience ranges from independent, family-owned businesses to high-growth tech startups. Lisa’s specific areas of expertise include new media and experiential marketing for retail, hospitality, and service-based businesses. Passionate about her clients, cheering on the Wolfpack, country music, and rescuing animals, she is also co-founder of the Raleigh Food & Wine Festival. Follow her professional blog online at Lisa-Jeffries.com.
Lindsey Bacon – Marketing Associate
Undergrad: NC State University – B.S. in Fashion & Textile Management (Brand Management & Marketing), Minor: Business Administration
Super Powers: Proficient multi-tasker, efficient list maker, and avid ice cream connoisseur
About Lindsey: Lindsey Bacon, a recent graduate of North Carolina State University, has built up an array of experience that includes retail, event planning, marketing and operations through various jobs and internships. She has a passion for social media marketing along with brand management and promotional strategies. She enjoys styling clothes and interior design. She is a native of Cary, North Carolina and loves spending time with her family. When she is not working you will find her on the North Carolina coast enjoying the salt, sand, and sea.
Amanda Buaron – Marketing Associate
Undergrad: NC State University – B.S. in Fashion & Textile Management (Brand Management & Marketing)
House: Zeta Tau Alpha – NC Iota Phi Chapter
Super Powers: Adobe Creative Suite, proud holder of a standing reservation at the State Farmers Market every Saturday morning
About Amanda: Amanda Buaron, a senior at N.C. State University’s College of Textiles, aims to make a career out of her combined graphic design skills and keen understanding of marketing and brand management. She has gained professional knowledge and experience through working on independently contracted creative projects, as well as interning directly for local production and marketing businesses. Amanda is naturally attracted to media work that strives to reach new boundaries of design and exposure, which is probably why she was so drawn to joining the Raleighwood Media team. Born and raised in Raleigh, Amanda plans to always keep her love for animals, sweet tea, the Wolfpack and Oak City, close to heart!
Why do we list “house”?
85% of Fortune 500 executives were part of Greek life. The first female astronaut was Greek. So was the first female senator. And college graduation rates are 20% higher among Greeks than non-Greeks. Which begs an obvious question: Does being in a fraternity or sorority increase your chance for success? – USA Today
We emphatically believe the answer to this question is “YES!” Many of our client referrals have come from our Greek families and we love to share our stories about how Greek Life positively impacted each of our lives in college – and how it continues to do so after graduation.