Tech Tuesdays: Tackling in House Graphic Design With Lisa Jeffries

Vectors and pixels, CMYK vs RGB, PDF or PNG — if it’s all Greek to you, this is the seminar you’ll want to make sure to RSVP for right away.

Join Shop Local Raleigh (410 N. Boylan Ave.) on Tuesday, March 20, 2018, for their next Tech Tuesday, “Tackling In-House Graphic Design“!

Raleighwood Media Group founder Lisa Jeffries has spent the last 10+ years working in small business marketing and will share a primer on establishing core graphic elements for your brand, walk attendees through a few free and low-cost tools for your next project, and offer practical advice on when to DIY and when to call in a pro.

Bring your laptop and bring your questions!

Event Details:

What: Shop Local Raleigh Tech Tuesday

Presented By: Lisa Jeffries with Raleighwood Media Group

When: March 20, 2018, from 9 a.m. to 10:15 a.m.

Where: 410 N. Boylan Ave. Raleigh, NC

Join Us to Learn Why Customer Experience Disrupts Marketing

Come out to Cafe Helios on Tuesday, September 13, 2016 at 6:00 p.m. for the latest installment of the Carolina Innovators & Design Thinkers meetup, featuring marketing innovators Sarah Wechsberg and Steven Keith, founders of customer experience firm CXPilots. The two speakers will share insights on the new frontier in marketing – customer experience.

Learn why Why 92% of CMO's are moving budget from advertising-based marketing to customer experience in September's meetup

Learn why Why 92% of CMO’s are moving budget from advertising-based marketing to customer experience in September’s meetup

The new frontier of marketing is all about knowing your customer and serving them better because of it. These two customer experience advisers will share the top three tenets of modern customer experience and how you can apply these insights.

RSVP on Meetup.com to join us – and many thanks to Glenwood South’s Cafe Helios for serving as this month’s venue and food sponsor!

Join Lisa Jeffries at Digital Marketing for Business and Save 50% on Registration!

Digital Marketing for Business conference in Raleigh

Digital Marketing for Business conference in Raleigh

I’m excited to be speaking at the Raleigh Digital Marketing for Business conference coming up in May. This two day event has dozens, possibly hundreds, of presentations on all sorts of topics that will help local business owners get a better handle on, and understanding of, digital marketing.

Co-founder Lawrence Harte has offered me the opportunity to share with y’all a stunning 50% discount on registration when you use my speaker discount code, LisaJeffries, at http://DMFB.net/register.

Digital marketing training at just $50 a day? That’s a steal, folks! Don’t miss out.

Event details:
Wednesday, May 13, 2015 – Thursday, May 14, 2015
Raleigh Convention Center
500 S Salisbury St.
Raleigh, North Carolina 27601

To see session and speaker list, visit the event website: http://digitalmarketingforbusiness.com/

PS: My session, 10 Things to Know About Email Marketing Now, will be taking place on Thursday, May 14, at 2:00 p.m. Hope to see you there!

Save the Date: Merry Mingle

Triangle Merry Mingle

Triangle Merry Mingle – Save the date and buy your tickets for Tue., Dec. 2!

It’s the 5th Annual Merry Mingle, proudly (and jointly) hosted by AAF-RDU, AIGA Raleigh, Triangle AMA, TIMA, and Triangle UXPA and it’s your chance to network with members of the Triangle’s top advertising, marketing and communications organizations all at one time – while also contributing to a very worthy cause!

What? Festive hors d’oeuvres, cash bar, and a chance to mingle with your favorite industry professionals – plus some you’ve never met but will be glad you did! All held in Downtown Raleigh at The Stockroom.

Who benefits? The Merry Mingle 2014 benefits the Triangle Spokes Group, which has been pedaling joy to the Triangle since 2006 by giving away bikes to kids in need. We’re doing our best to help them reach this year’s goal of 500 bicycles—all brand new, and all guaranteed to bring ear-to-ear grins to faces throughout the area. To find out more about this fantastic non-profit, go to www.trianglespokesgroup.org.

Cost? RSVP early online at http://www.eventbrite.com/e/the-5th-annual-merry-mingle-tickets-13536585291 and it’s just $20 for members of hosting organizations and $25 for non-members. At the door, it’s $35 for everyone.

Submit Your Social Media Engagement Questions Before #BizExpo14 on Thursday, May 1st

Raleigh Chamber 2014 Business Expo

Raleigh Chamber 2014 Business Expo

I’m excited to have been invited to lead one of the four need-to-know Show Day Social Media Seminars planned for the Greater Raleigh Chamber of Commerce 2014 Business Expo coming up on Thursday, May 1, 2014 on behalf of my WRAL.com team!

The Expo itself takes place at the NC State Fairgrounds in the Jim Graham Building (free, ample parking!) from 9:30 a.m. until 4 p.m. The event is free for all to attend (but you can pre-register here), as well as the social media seminar sessions. Social media seminar sessions include: Where do I start?, ROI and Conversion, Engagement Strategy, and a panel on Success Stories. I’ll be leading the Engagement Strategy session that will cover topics such as:

Relearning how to talk with people (and not at them)
How conversation changes across platforms
How conversation is broadly evolving
Why people follow certain pages
What your audience expects

In addition to attending, I’m seeking your participation in one additional way – I’d love to know what questions you have that you’d like to have answered! Leave a comment here, email me, send me a tweet, or ask away on Facebook.

See you at #BizExpo14!

Cheers,
Lisa

Feeling Creative? Feeling Festive? Submit a Design for this Year’s Raleigh Christmas Parade!

Greater Raleigh Merchants Association Raleigh Christmas Parade

The Greater Raleigh Merchants Association (GRMA) and Shop Local Raleigh (SLR) are looking for local artists to submit design ideas for the 67th Annual WRAL Raleigh Christmas parade. The WRAL Raleigh Christmas Parade Contest, sponsored by GRMA/SLR, will be accepting submissions from area artists from August 29, 2011 – September 26, 2011.

The winning design will receive $300 in cash, sponsored by Frameworks Gallery & Frame Design, Inc., member of SLR. The winning design will be used on the organization’s first official parade t-shirt, poster, and promotional items. The t-shirts will be worn by volunteers and sold to the public on the day of the parade held on Nov. 19 in downtown Raleigh.

“The Go Local message is a great unifying message for the Raleigh community and the new t-shirt will be a fun way to show your support,” says Emily Younger Wells, Board Member of GRMA/SLR.

Artists are asked to visit https://www.facebook.com/RaleighChristmasParade for rules and for submissions. The winning design will be selected by the GRMA parade committee.

For more information on the contest or to become a member of GRMA, log on to www.grma.org or contact Jennifer Bradshaw, GRMA Director at 919-755-9235 or info@grma.org.

About the Raleigh Christmas Parade
The Raleigh Christmas Parade will feature three giant helium balloons, approximately 35 floats, 20 marching bands and a number of other entertaining acts.

Drawing an estimated 60,000 spectators from across the state to downtown Raleigh and reaching more than 250,000 through television and live video streaming on WRAL.com, the parade is the largest single-day event in Raleigh each year. It is the largest parade between Atlanta and Washington, D.C.

About GRMA
The Greater Raleigh Merchants Association promotes the growth and sustainability of local businesses. For more information, visit www.grma.org.