Marketing


Raleighwood Media Group

Raleighwood Media Group + Raleighwood Event Group specializes in traditional and new media marketing and brand management for the restaurant and retail industries, but is happy to put together a comprehensive marketing plan (or just assist with one specific marketing objective) for businesses and organizations of all sizes – and for individuals, as well. We offer limited-term contract and client-based services.

Social Media & Online Marketing

These are some of our most sought-after services… and one of the hottest topics in the world of marketing right now.

  • Email Marketing
  • Blogging
  • Facebook pages and advertising
  • Twitter
  • Website design and development
  • E-commerce
    • Campaign development and management
    • Communication with brand followers
    • Now Offering: Design and implementation of custom twitter backgrounds!
  • Integration with Email Communication
  • E-Commerce
  • Online advertising / Google Adwords

We strive to make the processes of branding, marketing, and connecting – both online and offline – as simple and affordable as possible!

Brand Management

Integrated marketing communications (IMC) is the backbone of your brand.

  • Development/Start-Up Branding
  • Public Relations (PR)
  • Award Nominations
  • Copywriting
  • Brochure and Print Material Design and Production
  • Media Relations
  • Brand Re-Development
  • Brand Associations
  • Brand Leverage and Extension, Licensing
  • Brand and Client Communications
  • Analytics

Event Planning & Promotion

Events have become an integral part of the marketing mix! We are also available on a case-by-case basis for social and non-profit events, as well.

  • Launch Events
  • Sales Events
  • Industry Events
  • Community Events
  • Fundraiser / Non-Profit Events
  • Specific competencies include:
    • Site/venue selection
    • Professional services selection including: music/entertainment, lighting, rentals, etc.
    • Menu planning
    • Contract negotiation
    • Event design
    • Collateral and invitation design and production
    • Event logistics and coordination
    • Media outreach, if appropriate

Although we do not specialize in wedding planning, we are happy to assist with specific wedding needs including: site/venue selection, catering selection, invitations, and helping you create a plan for managing your own event. If you are in need of full service wedding planning, including day-of coordination, we encourage you to contact Priscilla Erwin of Orangerie Events or Erin McLean of Erin McLean Events – those two lovely ladies will ensure your big day goes off without a hitch!

Information Marketing

RaleighNYE.com

About

RaleighNYE.com was created a joint venture between Lisa Jeffries, owner of Raleighwood Media Group + Raleighwood Event Group, and Evan Roberts, owner of Search Sage. In a casual conversation one day about the vast array of options that Raleigh has to offer for New Year’s Eve, we quickly realized there was not a “one-stop shop” for that information… or at least one where you could pick and choose your destination based on your preferences. So we set out to create RaleighNYE.com – the place for all of your Raleigh New Year’s Eve details! Visit http://www.RaleighNYE.com to check out all that our great area has to offer on December 31st!

Downloads

Download the official press release here: http://www.raleighwoodmedia.com/files/raleigh_nye_pr.pdf

I <3 Retail (I Heart Retail)

About

No need to search the pages of fashion magazines, the streets of New York City, the runways of Paris, or the hills of Hollywood! Great style lives right here in your own back yard… and we know where to find it! Every week, I <3 Retail brings you the best in retail from local businesses right here in Raleigh and Cary, as well as regular features from local trendsetters themselves!

Of course, we believe great style can exist anywhere. I <3 Retail features not just styles and trends that appeal to women, but favorites from among other categories such as menswear, children’s products and apparel, home and décor, and even must-haves for your four-legged pals!

I <3 Retail also boast a very active, and highly trafficked, facebook page and several location-centric profiles on twitter. Visit us at http://www.facebook.com/iheartretail, http://www.twitter.com/iheartretail, http://www.twitter.com/iheartraleigh, and http://www.twitter.com/iheartcary for updates in between email newsletters!

Downloads

The official media kit for I <3 Retail is coming soon!

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