…which no, I am not hosting (but I definitely think it’s worth acknowledging in my business blog).
One of my favorite personal blogs to follow is Lauren’s at Adventures of a Southern Newlywed. A few weeks ago, she posted about how her husband had gifted her with a Keurig – one of the coolest cup-at-a-time brewing systems – something I’ve seen popping up in corporate world since last winter and now personal worlds… a lot lately.
They really are a neat little system with very little mess (see the official Keurig website for how it give you lots of coffee/tea/beverage choices in little pre-packed cups and brews them each individually) for brewing beverages, but at cup-at-a-time rate – which is great for cutting down on waste and costs (which is my guess as to the source of the backbone of their success in business settings).
Anyways, back to tying this into business – lots of brands are standing up and taking note of personal bloggers and their influence on their followers and offering up free products for the bloggers (usually females, as I’ve noticed) to give away on their blogs in a contest for one of the lucky readers who make themselves known and leave a comment.
If not, it’s so worth a shot. (You can’t tell me you haven’t heard the old addages about the power of word-of-mouth.)
(Note: As always, this is not a paid endorsement of Keurig, just an observation from my own personal Google Reader subscriptions of how businesses are leveraging the power of social media.)
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