I really wouldn’t think this would be such a tough topic for email marketers to understand.
I can’t even begin to tell you how many emails I receive each day at the email address that I’m migrating away from (because as soon as I leave Road Runner, I’ll lose it) and how many companies would miss the chance to market to me if I didn’t take the time to return to their site and re-sign up for their email newsletter… all because of one simple mistake:
Remember – visitors to your website and subscribers to your email newsletters need to be handed their options on a silver platter in the easiest to navigate and understand manner as possible. Without boiling your content down to it’s most basic essence, you might unknowingly compromise your effectiveness and (gasp!) – your audience altogether.
Merry Christmas, happy holidays, and best wishes for a successful 2009!
Latest posts by Lisa Jeffries (see all)
- Raleighwood’s Lisa Jeffries Talks Email Marketing with ZeroBounce - December 13, 2019
- Let Our Team Put Together a Customized Tasting Event for You - September 23, 2019
- Mini Master Class: 10 Ways to Make Linkedin Work for You - July 11, 2019