…at least not the keywords meta tags on your website.
From the Official Google blog:
A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.
Now writing effective copy for each page of your website – utilizing keywords, links, and more – well that, is another story.
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