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You are here: Home / bars / Quick and Dirty Tip: Brand Your Signature Cocktail

March 22, 2010 By Lisa Jeffries

Quick and Dirty Tip: Brand Your Signature Cocktail

Just a quick look at a venue who has done a great job in branding their signature cocktails!

{And really, a tip that you could think about when branding ANYTHING signature. Your signature service, product, or you guessed it… cocktail!}

I had a fun dinner tonight after work with Adrianne and our significant others at our local Red Robin. I ordered their “Gold Margarita” and check out what was delivered to my table:

PS – Also a good idea? They put the prices of their cocktails on the table promotion pieces and their menus. I am a lot more likely to buy a cocktail if I don’t have to ask how much it is! (You’ve heard the old adage: “If you have to ask, you probably can’t afford it”. You’d never want someone to think that about your drinks, right?)

One of the things I like the most about this idea? You could apply this concept to so many other products or services – not just cocktails!

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Lisa Jeffries

Founder, Principal Consultant at Raleighwood Media Group + Raleighwood Event Group
A good old-fashioned Southern girl - at home in the modern world.

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Filed Under: bars, Brand Management, hospitality, menu planning, Nightclub and Bar Magazine, nightclubs, restaurants, signature cocktail, signature products, signature services, top of the table

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