The term “branding” is one of those big, giant, all-encompassing terms that means something different to every person you ask.
BusinessDictionary.com defines it as:
The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
To us, branding is any associations that come to mind when a potential, existing, or past client or customer is asked about your business. Lots of things can impact this mindset, including actual or perceived experiences.
From a visual perspective, branding can be inclusive of your logo, font selections, color choices, and the messaging and graphics displayed on the digital profiles which you have control over – like your website and social media pages.
When we’re asked to support new branding efforts, the list could truly be never-ending, so we’ve distilled what we believe to be the most important elements to initially establish for any new brand into the following brand identity package:
Brand Identity Package
- One Hour Consultation and Creative Session
- One Paragraph “About” Statement
- Logo Development: Three Initial Logo Concepts, Two Rounds of Revisions
- Preferred Color Palette Development
- Preferred Text Font Face Development
- Headshots & Action Photos (1 Hour with Photographer, 5 Final Photos)
- Five-Page Website
- Facebook, Twitter, Instagram, Google My Business Setup with Cover Images
- Email Marketing Newsletter Template
Package Total: $2,950
Up to 35 hours of billable time included. Includes a 15% discount compared to accruing services on an hourly basis! A 50% deposit is required to begin work and schedule the initial consultation and creative session. Balance due at the completion of the project. If the project is paused after kick-off by the client, any remaining time billed in excess of the 50% deposit will be billed and due within 30 days, per our normal billing terms.
Additional services are available on an hourly or contract basis.